Marketing Automation Workflows in Altcraft Platform

Features
Customer Data Platform
All user information is systematically collected in a unified customer data platform
Omnichannel Marketing
Distributing messages across various communication channels: email, SMS, push notifications, messengers
Loyalty programs
Promo codes, bonuses, and points for building long-term customer relationships
HTML Email Builder
You can create and edit any HTML template, as well as save your own custom blocks
Personalized mailings
Personalized distribution of messages to clients through communication channels
A/B/n Testing
Conducting experiments and optimizing marketing strategies
Real-time analytics
Tracking the effectiveness of marketing campaigns to make informed decisions
Integration and WebHooks
Connecting external systems to the platform and synchronizing data with company databases
Forms and Surveys
Creating questionnaires, surveys, and feedback forms of any level of complexity
Messenger Communication
The ability to communicate with your clients anytime and anywhere
Pop-Up Windows
New
Increasing user awareness of your company's offers
The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%
Reduced push notification opt-out rates, increased OR, saved working hours
Pricing
Partners
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Managing customer database

Creating customer profiles

Message templates

Marketing campaigns

Automation scenarios

Customer tracking

Loyalty programs

Analytics

Managing account

Website interaction

Integrations

Automation scenarios

Basics of working with scenarios
Marketing automation examples

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