Interesting and useful articles about marketing, our product and online communications

Tips for Digital Marketing & Sales in Altcraft Blog

We’ll send you a guide 

with 26 strategies for
automating marketing via email.

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

Elevate Your Business 
to a New Level

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

Download documentation

Thank you!

Feel free to ask us any questions. Our experts are


Ask our expert 

ready to answer them during business hours.

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Page not found

Help Center: Guides on How to Use Altcraft Platform

Personal data policy

Privacy Policy
and personal data policy

Request a demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

processing of personal data

You can ask us your questions. Our experts are ready to answer them within the working day.

What else 
would you like to know?

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

![platform-updates.jpg](/uploads/platform_updates_d0e6143902.jpg)

We're constantly working on improving our platform. And we’re ready to present you with important platform updates. 

## Rich Push

The platform now has an enhanced version of the push notification editor. It makes it possible to create push notifications for different OS and browsers. Outstanding notifications are sure to attract the attention of your customers.

Open the template editor. You’ll see the previous editor version. Create your Push and save it. Then open the template you have created again. Now you can work in the β-version of the new editor. This version will become the main option soon. 

### What you'll find in the new editor

**First** of all, as mentioned above, it has become possible to configure and preview Push notifications for different operating systems and browsers. 

**Secondly**, we've improved link settings in Push notifications. It is now possible to insert different clickable links depending on the browser. In addition, it became more convenient to switch between the following three link types:

- regular links;
- deep links – links that lead the customer directly to your application;
- adaptive links – these links are used to redirect customers to different URLs based on what device the push was opened with (desktop, Android or iOS).

**Thirdly**, it is possible to customize the "app-push" structure for your mobile app. You won't need to make any changes to the application. We will set everything up, and your app will be able to notify your customers with Push notifications created in our platform.

**And last but not least**, we have added images, videos and buttons. Using clickable buttons you can encourage your subscribers to click a link. This feature is available for Chrome, Yandex and Samsung browsers. For users of different iOS apps, sounds and video settings are supported.

We've increased the speed of sending Pushes and added emojis to the Push editor.

 ![updates-rich-push.gif](/uploads/updates_rich_push_1918dff001.gif)

## Forms

A little over a month ago we’d announced that in Altcraft Marketing was added an internal service for creating questionnaires, surveys, tests and applications — [**Forms**](updates-in-the-altkraft-marketing-platform).

Now the Form editor has special fields for email and phone, and we made it possible to edit the field roundings. Customers can send you attached files. You can also add your own HTML code into forms. HTML code can be used in paragraphs and element descriptions.

![forms-updates.gif](/uploads/forms_updates_86fa516247.gif)

## Conclusion

We do our best to make your marketing easier and more convenient. And we're waiting for your [**feedback**](mailto:sales@altcraft.com). Tell us which updates you liked the most, and which ones caused difficulties. We're always happy to answer your questions.


Let's talk about the updates occurred in the Altcraft Marketing customer data platform: forms, rich push and push notifications.

platform-updates.jpg

We're excited to tell you about cool Altcraft Marketing platform updates.

CDP Altcraft Marketing Updates: Reach Push & Forms

Altcraft Marketing Platform Updates: Rich Push and Forms

![new_altkraft_gui.png](/uploads/new_altkraft_gui_fb9b909e5b.png)

The beginning of the year caught our team preparing a massive update for Altcraft Marketing Platform. And now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment. Contact our team if you haven't yet received your update!

To introduce our platform's new features and improvements we are starting a series of articles. The first one - you are reading it right now - will be about the one thing, marketers face every day working with Altcraft. Just take a glance at the new Altcraft MP user interface. We have optimized it to provide you with flawless user experience - make your work more enjoyable and save your time.

## At an arm's reach

The new navigation menu will quickly take you where you need - it is placed on the left side of the screen and its child elements are available when you expand a parent category. For example, you can quickly switch from databases to different campaign types.

![dashboard_upper (1).png](/uploads/dashboard_upper_1_78f0e2d5ef.png)

Master settings are also available from the main menu - only for users with master privileges of course. Action audit tool is among these - a new feature for supervising Altcraft platform user activity.

<Note>
Prefer full-screen mode? Then you can minimize the navigation menu.
</Note>

Users can now upload custom avatars for their profiles. Clicking a userpic at the top right corner of the screen will open user profile settings. There you can set up access, language and notifications preferences. 

## A couple of clicks closer 

We have transformed the look and feel of Altcraft Platform's object browsers: databases, customer profiles, templates, campaigns, workflows and all other objects are now displayed as tiles with important information about each object. You will need to open object details less - and that will significantly save your time!

Don't search for object quick action icons - we have replaced them with a dropdown menu in object tiles. And when you are browsing templates or campaigns - just click a message thumbnail for quick preview.

![templates (1).png](/uploads/templates_1_638dee1dd2.png)

<Note>
Need to view or edit an object? Just сlick its name on a tile! The same is true for databases - you can quickly browse database profiles.
</Note>

You will find any object easier with the new search engine. It supports searches by name or ID - or by custom tags that you can assign to obects.  

## A framework for performance marketing

We value both your time and your marketing analytics precision. Thus various changes were made to improve and optimize Altcraft MP reports. It has become possible to display all performance indicators on one page in Summary reports - there are more than 70 different parameters, relative and absolute. All summary report settings are saved for a specific user - so you will always get only relative statistics.

Moreover, we added new grouping possibilities for deeper end-to end marketing analytics. Every report is supplied with an interactive graph representing customizable parameters as curves for daily, weekly and monthly visualization.  

![report (1).png](/uploads/report_1_3480459abc.png)

The new homepage dashboard design is aimed to provide you with the most important statistic for account groups. The upper part of the dashboard contains tiles with key performance indicators for deliveries, opens, clicks and reads - and an interactive graph for these parameters. 

<Note>
Each KPI tile is customizable - you can choose a parameter to be displayed, for example Push sends or SMS clicks. And when you select a tile - Alkraft will draw a corresponding graph with day, week and month curves. 
</Note>

The next part contains top charts for marketing campaigns with the highest delivery, open, click and conversion rates. Selecting a campaign will open a corresponding summary report with detailed statistics. You will easily detect and timely react to increased customers' interest towards specific campaigns in order to maximise your profit.

![dashboard_lower (1).png](/uploads/dashboard_lower_1_cd6f8aacc1.png)

The lower part of the dashboard displays negative performance indicators: undeliveries, soft and hard bounces, complaints and unsubscribes. You will now spend less time solving messaging problems - for you will know when something is just starting to get wrong. Clicking a campaign in negative top charts will also open a summary report for the campaign in question.

## Inside out: features driving design

Rest assured, Altcraft MP's new graphical interface is much more than a mere face-lift. It has appeared to make our awesome new digital marketing tools easy and enjoyable to use. We have developed brand new platform modules, rebuilt and improved the existing ones, optimized internal processes and applied necessary fixes. 

![workflow (1).png](/uploads/workflow_1_5d93b12dc5.png)

One of the main features to be introduced is AK Pixel, a technology stack for tracking your customers' online behavior. You can use action tracking data for precise behavioral targeting, customer scoring, sales gamification and ROI analytics with Altcraft pixel and goals reports.

However, the most significant changes happened to the customer data management system. We have replaced multiple subscribers lists with customer profile databases. One profile now contains all the necessary customer data: demographics, action history, loyalty programs and multiple omnichannel subscriptions organized into publishing resources.

Read about these and other new features in the following articles!


Read about changes in the Altcraft Marketing automation platform: web pixels to track customers' behavior on your website, performance indicators in the summary reports and much more.

new_altkraft_gui.png

Now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment!

Updated UI for Altcraft Marketing Automation Platform

Meet the New Altсraft User Interface

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Interesting and useful articles about marketing, our product and online communications

Don't forget to subscribe to our Blog