Altcraft and Pixcraft: A Partnership for Innovative Solutions

The IT sector is constantly evolving with new technologies and tools. Altcraft and Pixcraft are excited to announce a strategic partnership aimed at expanding the capabilities of both companies. Altcraft, a leader in marketing automation, joins forces with Pixcraft, an innovator in tools for marketers and designers. Together, we aim to deliver new solutions that enhance productivity and improve work quality.

About the partner

Let's get to know our new partner and its product more closely. Pixcraft is a leading developer of innovative plugins and tools, offering comprehensive solutions that bring everything marketers, designers, and developers need into one place. The company’s products are known for their extensive functionality and versatility, helping users streamline workflows and improve the quality of their projects. The creators aimed to reach a broad audience of specialists by designing a service that is easy to use and aligns with modern marketing trends. According to Anton Chirkov, CEO of Pixcraft:

We aimed to address the needs of different professionals working with emails, providing each one with a convenient tool. Marketers get a simple and intuitive block editor, designers receive a Figma plugin, and developers benefit from the TJML framework.

Advantages of Pixcraft

Pixcraft's tools offer several key advantages:

• Innovative approach: The company actively implements new technologies, making the design process more creative and efficient.

• Broad compatibility: The company’s solutions integrate easily with other tools and platforms, simplifying work for professionals and allowing them to focus on creative tasks.

• Cost and time optimization: Using Pixcraft products reduces project development expenses and significantly saves specialists’ time.

• Ease of use: An intuitive interface and rich functionality make the plugins accessible to all user categories—from beginners to professionals.

Pixcraft tools

Let’s take a closer look at each Pixcraft tool currently available:

Pixcraft Builder visual email constructor

Pixcraft Builder is a simple and convenient block-based email editor that allows you to create your master template from your own designs, for example, by importing a design from Figma, or by using the ready-made blocks provided by the constructor.

Pixcraft Builder supports both standard HTML email layouts and interactive AMP emails for implementing various mechanics: forms, ratings, live feeds, and more. You don’t need HTML coding skills. Pixcraft adheres to a no-code approach. Thus, you can use pre-built blocks, customize their design and text, and add links—all in a visual mode. Once your work is finished, you can test the email’s display accuracy in a mobile client interface and in dark mode without leaving the block editor. You can export the project to an ESP or download it as a ZIP file for further configuration in any ES.

Thanks to high adaptability, responsive design, and diverse functionality, Pixcraft Builder enables you to generate ready-to-use email code in just a few minutes.

Interactive AMP emails in Pixcraft

The technology allows real-time communication with the server: updating email content upon opening or sending any data to the server.

Create a form in the visual editor and set validation parameters. Collected data will be stored in your account. If needed, you can export this data to a CSV file or Google Docs. To instantly transfer data to a CRM, ESP, or website, you can configure a webhook. You can also manage data even after the email is sent: modify text, update products, set current prices and discounts, and more. You can motivate users to share their opinions by enabling live interactions directly in the email. If necessary, add moderation and a profanity filter.

This technology offers the following benefits:

• Increased engagement: Interactive elements capture subscribers’ attention and keep them engaged, boosting conversion rates.

• Reactivating interest: Gamification mechanics effectively re-engage inactive subscribers.

• Understanding your audience: New email metrics, such as time spent in the email, forms, ratings, live feed interactions, and more, help you connect more closely with your audience and understand them better.

TJML framework

A free email framework for creating responsive HTML and AMP emails.

To start using TJML, connect the JavaScript library, and once your email is ready, export the resulting HTML code.

TJML Framework by Pixcraft offers:

• Responsiveness: The framework generates responsive email layouts by default.

• Speed: TJML Framework cuts down coding time by half.

• Simplicity: It lowers the entry barrier to email coding.

• Quality: Emails display perfectly across all mail clients.

For more detailed information on using the framework, please refer to the documentation.

HTML to AMP email converter

Convert your HTML email to AMP to leverage AMP forms, embed games, and other engaging features.

For example, if you need to send a message with interactive elements but lack the time or desire to do the coding, simply convert HTML to AMP and add your favorite carousels and forms with minimal effort.

Plugins for Figma

PixCraft Email Generator

A plugin for creating emails. It allows you to export your design layout from Figma directly as ready-made HTML/AMP code. It offers an extensive library of pre-made blocks, or you can use your custom design. AMP support enables creating AMP forms and carousels right in Figma. There are specific features, such as mobile adaptation settings and other functions accessible through the properties tab. The plugin works with AI — generating images and texts to speed up and optimize the email creation process. It also includes a testing mode for mobile view and dark theme display. You can export your email to an ESP directly from Figma.

Dark Me

A free plugin for UI development. It allows you to create a dark theme for your user interface in just one click. Several modes are available, and for more refined adjustments, there are HSL filters: manipulating the hue, saturation, and lightness of your design layout.

Styles & Variables Viewer

An alternative to Figma's dev mode. It conveniently exports CSS styles for the selected element. It provides all variables and styles from collections in a developer-friendly format: JSON, variables, or CSS classes. There is also an option to export original images and GIF animations.

Conclusion

We are confident that this partnership will open new opportunities for us and our clients. Designers will be able to create more user-friendly interfaces, while marketers will gain a better understanding of their audience and its needs, leading to increased customer satisfaction and loyalty. Pixcraft integrates seamlessly with Altcraft Platform, so if you want to enhance the responses to your campaigns and make the analytics of your marketing efforts clearer and more comprehensible, use these two products together.